Wool And The Blog - in English

Hi Nadège! What is your position in the gang?
— I'm in charge of the style and involved in the story, the brand image through events, collaborations with other brands, places, shops, etc...

A new story, the SUGAR BABY ALPACA, tell us more !
— We were looking for an other soft yarn, another quality, that suits better babies and children's designs and needs. Because it's very important for us to propose a yarn family, worn from the youngest to the oldest!
SUGAR BABY ALPACA first comes out with few pieces designed for babies and children. But in a WATG style, I wanted to create pieces that we don't usually expect using mature colors such navy blye, heather grey or a blue, a dirty green.
We designed for children an oversized sweater, to knit such as Kurt Corbain's one, with ladders, one sleeve longer than the other. And for the little ones we though about the basic kit : bloomer, booties and bonnet but with adult colors and the fluro ribbon as the customized WATG detail.
The yarn is so nice, it has an incredible quality, that allows the most creative crazy designs, even big holes in your sweater ! The follow up of the collection that will comes out in december for adults follows the same rock and grungy-chic spirit. Well, WATG allow you to knit a screwed-up sweater this winter, it's even a must-have!


Tween Spirit sweater in Ultra violet

Return of the CRAZY SEXY WOOL on the 1st of November ??
— Oh yes, i'm completely crazy about it! Can't wait to wear it, to see it knitted! The colors, the designs, I love them so much and CRAZY SEXY WOOL is OUR yarn, our DNA. The big yarn you can knit so quickly, so easily, and that you can wear with style easily, for either men and women. We are crazy about it, who's not?
It's our style heart that we'll keep through the year and maybe even during summer… We also add new colors, the turquoise, a orange-pink and a real black!
By the way I wanted to go further in a story of accessories, it's a jewel collection or a 2-in-1. The XXL scarf has now pockets, the snood is also a hood, a huge hat makes us think of the Siberian hat. We've also imagined shoulder-pads to wear as an accessory, over a vest, a sweater, very 80's revival from this 09-10 fall, but in wool! Can't wait for the winter to come!

The new photoshoot with the parisians — knitting for everybody ?
— We were looking forward to translate the WATG spirit at its roots. The story of a gang, of everyone that appropriates knitting, the yarn, to create its own style. It's incredible how people had pleasure to play the game, and in two seconds wearing our pieces and accessories with attitude, enjoyment, shyness, aplomb... We saw women, men, children, teens, older ladies, chic ones, hippies, hipsters, boys or working girls wearing WATG each single ones in their own ways. The best non-misleading advertising!

What's next? Return of the Baby Alpaca ? It will be soon a year of fashion knitting...
— Not a come back, only a follow up and surprises. We try to stay always connected… no seasons, no collection, some CRAZY SEXY WOOL, some SUGAR BABY ALPACA and then the SHINY HAPPY COTTON that will come back soon ! Some home design, baby design… collaborations…. well, nothing can stop the gang, we just starting to grow up and we rely on the world wide knitters to prove that Wool is cooooooool !!!!

Thanks a lot Nana! You can discover Nadege's voice on the last album of Séverin "Cheesecake", it's the first time she sings and we love it!