








SHINY HAPPY COTTON 2 — BEHIND THE SCENE, PART 02
Shiny Happy Cotton 2 — collection preview

The recent bout of sunshine has us all longing for strolls on beaches and picnics in the park. We've all been waiting with baited breath to be able to share our new collection with you.... and we can't keep the secret any longer, well not completely.
So here's a sneaky peek at some of the photos we took out in Montauk, in the Hamptons.
The collection will hit the online shop and NYC shop next week.
We wish you all a Shiny Happy Summer!!!









Knitting tour around the globe
We are so proud to get new recruits coming everyday from all around the world! After our launch last year in Paris, the word was spread little by little in knitting cities all around. Here's a little tour of the gansta shops now welcoming kits in their selection:
— BlackBlock (Paris)
13 avenue du Président Wilson
75116 Paris
+33 (0)1 47 23 37 04


Photos by Karl Hab
— D&Me (London)
309 Brompton Road
London SW3 2DY
+44 (0)20 7589 2684
— New High (M)Art
1720 N. Vermont Avenue
Los Angeles, Ca 90027




— Barneys
575 5th Avenue
New York, NY 10017
+1 (212) 883-7604
— Noa Shop (Geneva)
10 bis rue du Vieux-College
1204 Geneva
+41 21 312 47 04
— Bon Genie Grieder (Geneva, Zurich and Lausanne)
www.bongenie-grieder.ch
— Wunderschön (Lausanne)
16 rue Mercerie
1003 Lausanne
+41 21 312 47 04
— Frl. Schumacher (Hamburg)
Hegestrasse 17
20251 Hamburg



— Tomorrowland (Japan)
www.tomorrowland.jp/tomorrowland
CRAZY SEXY WOOL 2 — PHOTOSHOOT MAKING OF

End of August, the gang is in Paris, looking for real street style and real people on the street! The parisians are incredible and welcomes us with big smile and happiness. They grab chunky WATG pieces and wear them with style, in their own way, an exciting way to see the new collection on people for the first time! Here are Antoine's photos of our first day of shooting in Paris with the photographer Martin Bruno. Thanks to all the parisians who accepted to play with us !






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