We are so proud to get new recruits coming everyday from all around the world! After our launch last year in Paris, the word was spread little by little in knitting cities all around. Here's a little tour of the gansta shops now welcoming kits in their selection:
— BlackBlock (Paris)
13 avenue du Président Wilson
75116 Paris
+33 (0)1 47 23 37 04
Photos by Karl Hab
— D&Me (London)
309 Brompton Road
London SW3 2DY
+44 (0)20 7589 2684
— New High (M)Art
1720 N. Vermont Avenue
Los Angeles, Ca 90027
— Barneys
575 5th Avenue
New York, NY 10017
+1 (212) 883-7604
— Noa Shop (Geneva)
10 bis rue du Vieux-College
1204 Geneva
+41 21 312 47 04
— Bon Genie Grieder (Geneva, Zurich and Lausanne)
www.bongenie-grieder.ch
— Wunderschön (Lausanne)
16 rue Mercerie
1003 Lausanne
+41 21 312 47 04
— Frl. Schumacher (Hamburg)
Hegestrasse 17
20251 Hamburg
— Tomorrowland (Japan)
www.tomorrowland.jp/tomorrowland
Knitting tour around the globe
CRAZY SEXY WOOL 2 — PHOTOSHOOT MAKING OF
End of August, the gang is in Paris, looking for real street style and real people on the street! The parisians are incredible and welcomes us with big smile and happiness. They grab chunky WATG pieces and wear them with style, in their own way, an exciting way to see the new collection on people for the first time! Here are Antoine's photos of our first day of shooting in Paris with the photographer Martin Bruno. Thanks to all the parisians who accepted to play with us !
STAFF INTERVIEW — Nadège Winter
Hi Nadège! What is your position in the gang?
— I'm in charge of the style and involved in the story, the brand image through events, collaborations with other brands, places, shops, etc...
A new story, the SUGAR BABY ALPACA, tell us more !
— We were looking for an other soft yarn, another quality, that suits better babies and children's designs and needs. Because it's very important for us to propose a yarn family, worn from the youngest to the oldest!
SUGAR BABY ALPACA first comes out with few pieces designed for babies and children. But in a WATG style, I wanted to create pieces that we don't usually expect using mature colors such navy blye, heather grey or a blue, a dirty green.
We designed for children an oversized sweater, to knit such as Kurt Corbain's one, with ladders, one sleeve longer than the other. And for the little ones we though about the basic kit : bloomer, booties and bonnet but with adult colors and the fluro ribbon as the customized WATG detail.
The yarn is so nice, it has an incredible quality, that allows the most creative crazy designs, even big holes in your sweater ! The follow up of the collection that will comes out in december for adults follows the same rock and grungy-chic spirit. Well, WATG allow you to knit a screwed-up sweater this winter, it's even a must-have!
Tween Spirit sweater in Ultra violet
Return of the CRAZY SEXY WOOL on the 1st of November ??
— Oh yes, i'm completely crazy about it! Can't wait to wear it, to see it knitted! The colors, the designs, I love them so much and CRAZY SEXY WOOL is OUR yarn, our DNA. The big yarn you can knit so quickly, so easily, and that you can wear with style easily, for either men and women. We are crazy about it, who's not?
It's our style heart that we'll keep through the year and maybe even during summer… We also add new colors, the turquoise, a orange-pink and a real black!
By the way I wanted to go further in a story of accessories, it's a jewel collection or a 2-in-1. The XXL scarf has now pockets, the snood is also a hood, a huge hat makes us think of the Siberian hat. We've also imagined shoulder-pads to wear as an accessory, over a vest, a sweater, very 80's revival from this 09-10 fall, but in wool! Can't wait for the winter to come!
The new photoshoot with the parisians — knitting for everybody ?
— We were looking forward to translate the WATG spirit at its roots. The story of a gang, of everyone that appropriates knitting, the yarn, to create its own style. It's incredible how people had pleasure to play the game, and in two seconds wearing our pieces and accessories with attitude, enjoyment, shyness, aplomb... We saw women, men, children, teens, older ladies, chic ones, hippies, hipsters, boys or working girls wearing WATG each single ones in their own ways. The best non-misleading advertising!
What's next? Return of the Baby Alpaca ? It will be soon a year of fashion knitting...
— Not a come back, only a follow up and surprises. We try to stay always connected… no seasons, no collection, some CRAZY SEXY WOOL, some SUGAR BABY ALPACA and then the SHINY HAPPY COTTON that will come back soon ! Some home design, baby design… collaborations…. well, nothing can stop the gang, we just starting to grow up and we rely on the world wide knitters to prove that Wool is cooooooool !!!!
Thanks a lot Nana! You can discover Nadege's voice on the last album of Séverin "Cheesecake", it's the first time she sings and we love it!
Back to blog
Thanks a lot for your comments and "likes" (on facebook) we are so happy that you love the new collection ! We can't wait to see the new patterns follow you to the beach, lovely summer nights, etc... Send us pics as soon as you can !
I'm sorry that the blog went really slow this past few weeks as we were working on an updated version, including our friends links and little changes in the design so that you'll be aware of everything at any time ! I'm also currently working on a interview of our fashion muse, Nadège Winter, talking about her inspirations and this fall next step with great surprises (should be online next week!)
In order to give you a little something to be patient, here is a cool pic that Nadège send me, one of our favorite bands, MGMT seems to enjoy knitting as a really cute knitted headband appeared in their last and really weird video on the head of the sweetest but traumatized kid ever ! A really nice idea if you go to a music festival this summer, embroid a Nina Rich headband with the name of your favorite band ! That rocks !
By the way don't forget our "Knit In Public" contest ! Send a crazy pic, video or drawing about this theme and win a Tala Tank Top kit ! Few more days till the end of the competition (till sunday 5) so don't waste a second ! More information here.
New collection — Shiny Happy Cotton
Hey everyone,
i've talked a lot about our new SHINY HAPPY COTTON collection coming out, HERE IT IS !
Introducing 6 new ready-to-knit kits (and our first "experienced" kits), an extra soft and luster 100% Pima Cotton — summer is going to knit crazy !! Have a look at the collection pictures below and shop new kits on our updated eshop !
Tala Tank Top
Halona Scarf
Mahal Poncho
Lil'Indiana Joe
Etenia Bag
Yuma Poncho and Totsi Overshoe, our first kid project !
« older entries page 1 / 3